Offical Partner
24.11.2005 |
Weblog - Why this?
Nowadays word of mouth is much more important for most consumers than advertising, so a Intelliseek-Study. According to this analysis more than 50% of those polled give a higher trust to the personal experiences and opinions of individuals than the well thought-through brilliantly texted and visualized slogans of the creative advertising agencies.
In reality though, the best word-of-mouth advertising is not happening during business lunches or tea parties. Rather it happens here, on the internet. Consumer-generated media, first and foremost weblogs, have become the core of a new communication culture. Nowhere else it is so fast and easy to scout new trends or browse through multi-faceted opinions. To negate this trand would be a fatal error for any corporation, because it is always important to know, what the real image in the public is. To monitor the own image is thanks to RSS-Software as easy as reading email. On top of that it enables fast response when the stimulus arises.
PQ+ takes this step with the launch of the new website. Because we do have an opionion. And we will share it in this weblog. All authors here are partners from our network for their respective areas of competence. Part of the character of a blog is that posts can be commentet - we look forward to your opinion!
Archieved under: PQ+ Internal